Shop Front Design

Shop Front Design

The appearance of shop fronts has a huge impact on the way in which people approach them. In a high street of identikit chain stores a shop with a sense of style and design will stand out, particularly when the colour scheme is consistent with the brand. Learn more:

If you’re changing your shop front, think carefully about its size and how it fits in with the rhythm of the street. If a building is too large or the scale is wrong, it will dominate and spoil the character of the street as a whole.

The Shop Front Display

The most important element of a shop front is its windows, which give shoppers a glimpse into the store and allow them to judge whether it will meet their needs. However, the windows are only part of a shop front; signs and awnings also play an important role in drawing customers in, as do a-boards and window displays. All of these should be streamlined to ensure that they don’t overwhelm or detract from the overall look and feel of the shop front.

In the past, shopfronts were designed to show off a particular style and material. For example, a butcher’s shop would have a stone or timber-clad facade with pilasters and an entablature, while a tea shop might feature a glazed stall-riser that could be easily cleaned. Today, local authorities are concerned that modern alterations to shop fronts have obliterated the character of historical shopping streets, and are keen to ensure that any new designs respect the architecture of the area.

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