A pleasant scent can change a person’s mood, which, in turn, can impact their experience at your establishment. This is why many hotels use Scent experience as a way to connect with their guests and create an unforgettable stay. Whether it’s the smell of clean linen or fresh, tropical flowers, scent can be used to enhance a hotel’s image and create a lasting memory.

When a guest Geurbeleving in hotels en restaurants your hotel, the first thing they notice is the aroma of the space. The smell goes through the olfactory bulb and reaches the amygdala and hippocampus, areas of the brain associated with memories. By infusing your hotel with a signature fragrance, you can create a lasting impression that will make the guest want to return and share their experience with friends and family.

Scent Experience and Its Impact on Customer Satisfaction”

Scents can also evoke feelings of relaxation and positivity in your guests, making them feel comfortable and connected to your brand. However, congruency is key, as you must be sure the smell matches the desired atmosphere of your hotel. For example, if your hotel aims to create an exotic, worldly vibe, you should use scents that reflect this like sandalwood or jasmine.

Once you’ve selected a signature scent, Amaral recommends extending the guest experience by allowing them to continue the olfactory connection at home with scented objects like candles or ceramics. This allows the guest to continue their olfactory association with your hotel long after their stay, increasing direct bookings and creating brand loyalty.