How to Launch Pinterest Ads

How to Launch Pinterest Ads a visual-focused platform, your ads on Pinterest must be as appealing as possible. But that’s not the only thing that matters: the ad copy that accompanies each Pin also plays a large role in driving clicks and conversions.

A clear call to action in your ad’s description can make the difference between a user scrolling by and engaging with your Pin, or dismissing it. For example, if you’re promoting your products and you use the “Buy Now” button on your ads, be sure to direct users to the product page that shows them where to find it.

Pinterest Advertising Tips: Maximizing Your Campaigns

When you’re ready to run your first Pinterest campaign, select the account that you want to manage and choose a campaign objective. Options include brand awareness, clicks, website visits, video views, or app installs. You can also create a new ad group, or duplicate a past ad campaign.

You’ll also have the option to target your audience by interests, keywords, or a combination of both. If you’ve used Pinterest pixel retargeting or customer lists, you can select those audiences here as well. You can also set your budget by adjusting the maximum cost-per-impression and per-click bids, as well as selecting a delivery schedule. Finally, you can decide whether to display your Pins in desktop or mobile feeds, and whether or not to show them to people who don’t follow the boards you’re targeting.