Increasing the number of visitors to your store and then converting them into customers isn’t easy. However, even the smallest improvements can have a huge impact on your bottom line. ecommerce conversion strategy is the process of optimizing your website to turn curious browsers into loyal buyers. This involves creating a seamless shopping experience that encourages purchases and boosts your brand’s sales.

Depending on the ecommerce conversion strategy source you’re using, ecommerce conversion rate is sometimes called “purchase rate,” “order rate” or “transaction rate.” Whatever you call it, the metric is crucial to your store’s success and it can be calculated easily with tools like Google Analytics and Shopify’s Analytics.

Ecommerce Conversion Strategy: Step-by-Step for More Sales

In general, the simplest way to improve your ecommerce conversion rate is by enhancing your site’s user experience. Make sure your store is fast, easy to navigate and mobile-friendly, and that all key pages load within a reasonable amount of time (Portent recently revealed that every 100 ms of latency costs you 1% in sales).

FOMO, or Fear of Missing Out, is a psychological trigger that can help you boost eCommerce conversions. Try adding a countdown to your cart or product page to create a sense of urgency, or use FOMO-inspired CTAs like “Buy Now” or “Add to Cart.” Also don’t forget to A/B test different versions of CTAs on your product pages and other important pages in your site to see what resonates best with your audience. You can track the results of your ecommerce conversion optimization efforts with BigCommerce’s built-in Analytics dashboard, which shows you how your conversion rates are trending day-over-day, week-over-week, month-over-month, quarter-over-quarter and year-over-year.